济宁蓖乒工艺品有限责任公司

Psychologists have many theories to explain how we remember information. The most influential theory is that memory works as a kind of storage system for information. There are three types of these storage systems with different functions that hold information for different amounts of time. They are sensory memory, short-term memory and long-term memory. Sensory memory holds information for the shortest amount of time, less than for seconds and instant. Sensory memory is where stimuli or things that stimulate our senses are very briefly stored. We forget sensory memories almost instantly, unless they passed into another storage system. Examples of the stimuli are what we see and hear in the world, such as a flash of lightning or the sound of a door closing. Short-term memory also called working memory, holds information for about 15 to 20 seconds. This is not a very long time. But the information that passes into this system has more meaning for us than just sensory stimulation. Some experts believe that sensory information changes into visual images as it is stored. And others believe that information changes into words. There is not much room for information in short-term memory. And it did not stay there for very long. Examples of this types of information are telephone numbers, addresses and names. Long-term memory holds information almost indefinitely, although retrieving it can sometimes be difficult. Think of long-term memory as a very big library, with almost unlimited capacities for storage. Information gets filed, cataloged and stored. Long-term memory has several different components or categories. The main two categories are declarative memory and procedure memory. Declarative memory is where we store factual information, such as names, faces, dates, life events. Procedure memory is where we store memory of skills and habits , like how to ride a bike, or how to boil an egg. Within the declarative memory, there are smaller categories of memory, episodic memory and semantic memory. Episodic memory relates to our personal lives. Things we have done or experienced, such as having a car accident or graduating from school. Semantic memory is where we organize general knowledge or facts about the world, such as math formulas, spelling rules and capital cities.

點(diǎn)評(píng)：這是一篇關(guān)于人類記憶分類的文章。文章采用了總分的形式，層次鮮明，結(jié)構(gòu)清晰。文章開(kāi)頭兩句為總括句，表明心理學(xué)家有許多種理論來(lái)解釋人類如何記憶，其中最有影響力的一種理論是人類記憶的工作方式如同信息儲(chǔ)存系統(tǒng)。人類的記憶被分為三種：瞬時(shí)記憶、短期記憶和長(zhǎng)期記憶。接下來(lái)分別針對(duì)三種記憶的具體情況：從信息儲(chǔ)存的內(nèi)容、功能和時(shí)間的長(zhǎng)短三個(gè)角度進(jìn)行了介紹。需要注意的是，最后幾句是分論點(diǎn)，闡明長(zhǎng)期記憶分為情景記憶(eopisodic memory)和語(yǔ)義記憶(sematic memory)兩類。 相信考生平時(shí)對(duì)科普知識(shí)稍有積累，再加上對(duì)結(jié)構(gòu)的把握，本篇文章能夠輕松應(yīng)對(duì)。

M: There is a small number of exceptional people who play a huge role in the transmissions of epidemic ideas. I call them Mavens, Connectors and Salesmen. W: Say it again?

M: Mavens, Connectors and Salesman. Connectors are the kind of people who know everybody. They have extraordinary social ties. Well, if I do this names test in the Manhattan phonebook, and you go down the list. Every time you see a name you know, you give yourself a point. Well, most people score like 25, 30. Someone scores like 120 or 130. That kind of person is incredibly in generating word-of-mouth epidemics. If they like something and get hold of some idea, they can spread 5 or 6 times further than the average person.

W: Who are those people, what defines them?

M: Well, these are extraordinarily social people with a lot of energy who are consumed by the task of getting to know people, of meeting people, of keeping in touch with them. They make phone calls all day long.

W: I am afraid I am one of them.

M: This is not typical behavior. This is a behavior that is actually rare. Most of us don’t do that. And I am someone who is not that way. I can’t start a word-of-mouth epidemic because I simply don’t know enough people. I can’t get it outside my own immediate circle of friends. Someone has friends all over the place. They can spread the news about a new restaurant, or a new movie, or something far and wide in a very, very short time.

W: These are the Connectors. Who are the Mavens and who are the Salesmen?

M: The Mavens are people who have specialized knowledge. If you examine why you make certain decisions, why do you shop somewhere, why do you go to a certain restaurant, you’ll find that you are relying on the same person over and over again for recommendations. Those people I call Mavens. My friend Ereal is a Maven, who knows all about the restaurants in lower Manhattan. If I want to know about the hot new restaurant, I call Ereal. Well, all of Ereal’s friends call Ereal, and if you go to restaurants in lower Manhattan and look around the room, you will see friends of Ereal. The restaurant market is an epidemic market, which is controlled by a group of Ereals. I don’t think there are very many of them. There are probably two dozen of them. That’s true of lots of things. That’s true of shopping, and books and movies. If a Maven gets together with a Connector, then you begin see why a word-of-mouth epidemic might happen. Someone who knows everyone in combination with someone who knows everything is a really powerful connection.

W: And then introduce the Salesmen.

M: Well, those people are incredibly persuasive. And again, that’s a very rare and unusual trait.

W: Leaves me out, you see. I can connect, but I can’t sell.

M: Well, they are separate categories. I’ve met with a guy who is known as one of the greatest salesman in America today. When you meet with someone like that, you begin to realize why trans happen. They happen because someone who has this extraordinary natural ability to win you over. When they get hold of an idea, they can really make it go a long way.

Questions:

1. What’s the main topic of this conversation?

2. Which of the following descriptions does not apply to Connectors?

3. Which of the following statements best defines the Mavens?

4. According to the conversation, which of the following groups does the man’s friend Ereal belong to?

5. What can we tell about all three groups of people?

【解析】本段以對(duì)話形式介紹了三種人Maven，Connector，Salesman的含義，及各自對(duì)transmissions of epidemic ideas的作用，并給出明確的例證。答題關(guān)鍵在于理解三種人分別有何特征，而問(wèn)題也基本圍繞其定義展開(kāi)?？忌赡軙?huì)對(duì)文中出現(xiàn)的word-of-mouth epidemic等說(shuō)法不熟悉，但可以根據(jù)上下文推斷其含義?？傮w難度適中。 Question 6 to 10 are based on the following news.

New York, USA

Thousands of "Occupy Wall Street" demonstrators fanned out across New York on Thursday in the first major showing of protest strength since authorities forcibly evicted them from their Lower Manhat